CRM and marketing for organisations that grow.
We design and implement the CRM and marketing behind growing organisations: clearer processes, systems that talk to each other, and numbers you can actually trust when it is time to decide.
We fix operations.
How the work actually happens, mapped and redesigned. The handoffs and decisions underneath the tools, so the tools have something coherent to sit on.
CRM Services
HubSpot specialists. CRM architecture, lifecycle and pipelines, data model, migrations and integrations. Plus the training and documentation that make a team actually use it.
Marketing Services
Positioning, funnels and lifecycle marketing. Campaigns, segmentation, email automation and reporting that tells you what is working, not just what happened.
Also: web and UX · automation and integrations · AI workflows for qualification and follow-up · data, dashboards and reporting.
How we work
Four steps that never quite end; there is always room left.
Listen
We learn the business, how the work really happens today, and where you want to get to. Listen first, recommend after.
Design
We propose changes people can feel: less manual work, more clarity, a better experience for the customer.
Implement
We build it with you and train the team. We leave systems that keep running once we are gone.
Measure & improve
We measure what matters and tune it. It is a loop, not a project that closes and gets forgotten.
References
“What I value most is the way he combines challenge with support, asking the right questions to create clarity and turning ideas into action. Then, we measure, we pivot, we keep improving.”Begoña San José, PhD Founder & CEO · Clinical Psychologist Beandgo
“Santiago demonstrated deep expertise in HubSpot and quickly became a driving force behind streamlining workflows for our Customer Success team, Onboarding Specialists and Digital CSMs.”Tomas Varga Global Head of Customer Implementation CloudTalk
“‘Anything can be done’ is how Santiago approaches project requests and builds. His positive attitude, determination, insightful suggestions and collaborative spirit make him a valuable asset to any team.”Tara Jean Director of Global Sales & Customer Success Outdoorsy
Before you get in touch
What kind of companies do you work with?
Growing organisations that have outgrown the way they work: the spreadsheets stopped scaling, the tools do not talk to each other, and nobody trusts the numbers. Most of them are small and mid-sized teams where the founder or a small leadership group still makes the calls.
What does working with Aramí actually look like?
It starts with a conversation, not a proposal. We look at how the work happens today, agree on what is worth changing first, and only then decide what to build or configure. You get the diagnosis and the plan in business language, and the implementation done with your team, not handed over as a document.
Do you also work with individual professionals?
Yes, when the problem is real. A single practitioner running a business out of a personal WhatsApp has the same problem as a team of forty, only smaller. What changes is the size of the solution, not the method.
Do we need to be on HubSpot already?
No. HubSpot is where most of our implementation work happens, but the choice of CRM comes after the diagnosis, never before. If what you have already works, the honest answer is to fix the process around it rather than sell you a migration.
We already have a CRM and nobody uses it. Can that be fixed?
Usually, yes, and it is one of the most common starting points. Low adoption is rarely a software problem. It is a sign that the system was designed around the tool instead of around how people actually work.
Shall we start by listening?
Tell us what you need. The first conversation is about understanding the problem, not about selling you a tool.
Book a call